Eastside businesses well represented at Early Stage Investment Forum (ESIF)
I was lucky enough to attend the Early Stage Investment Forum (ESIF) show-and-tell on Friday May 9, at the Convention center in Seattle.

Every year, the deeply experienced board of ESIF selects 30 or 40 promising early stage companies (from hundreds that apply) to present their companies’ offerings to would-be Angel Investors in a controlled, focused setting. The fact that so few companies make it this far means that the few that do are usually pretty interesting, and that is what I believe attracts the investors.
I spent the entire morning on my feet, searching for those few companies from the list that got my attention the most.
1. PeoplePawn - I went to the show as an investor of PeoplePawn, so I am a bit biased towards them, but I did like the convincing profit model presented by Patrick Kane (CEO and owner of PeoplePawn). PeoplePawn is an upmarket hybrid of a financial services company and the humble beginnings in Pawnbroking. I liked the profit model per store and the scalability around going from the first store to hundreds. And Kane has already built a similar chain of stores (for other investors) in the past, so he’s got the experience to take it to exit.
Here, Patrick is discussing valuations with Nathan Kaiser, board member of ESIF and CEO of his own C-level recruitment company, nPost.

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2. DERMagic - Bellevue-based DERMagic’s flagship product eliminates skin itchiness and redness in dogs. Now, before you think this is another shaggy dog story (a story where the beginning is indiscernible from the end), I actually tried some of the lotion on the wrinkles around my eyes, which I found at least soothing. Adelia Ritchie, the president of DERMagic said it made me look 10 years younger.
Seriously, though, I took the time to examine the ingredients before I tried it on my own skin of course. All natural, organic. Prices start at about $30.
I watched their video of a particular dog that was recommended, by the veterinarian, to be euthanised because of the severity of his skin condition and loss of hair. That same dog was treated with DERMagic’s lotion and made quite the comeback - so much so that a year later, he was able to compete and win in a showdog competition. Worth watching.
Check DERMagic’s (what I call) Itchy Dog Skin Cure products here.
Here is the stuff I tried: 
My guess is that for DERMagic, their only challenge will be execution. They have a very compelling product with several more variations, including some for use by humans, in the pipes. Watch this space!
3. Martin Environmental Technologies - Woodinville-based MET sells a remarkable coating product, called SlickCoat, for the submerged section of boats. The coating prevents what I learned was “fouling” (barnacles and other organisms stick to your hull, create drag and reduce fuel efficiency). SlickCoat reduces fuel consumption by 20%+.
This seems like an ideal product the way fuel prices are going. I spoke with their CEO, Glen Manheim - their website is a placeholder for the moment - but will be available here shortly.
4. IntelliJet - David Brazeau of ItelliJet showed me how their remarkable alternative to traditional underwater propellers (”screws”, as they call them in the trade) reduces fuel consumption by about 50% and increases maneuverability significantly.
It seemed to me to be a potentially great fit between MET (above) and IntelliJet.

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5. MindBloom - Brent Poole of MindBloom showed me a new approach to self-improvement that intrigued me. Keep an eye on this company, as well as a competing, Bellevue-based, online self-improvement solutions company, Limeade.com that seems to be getting serious traction in this space.
6. Kunle Oguneye of Blue Brush Media described his fascinating approach to using technology to connect African culture and folklore with modern western culture. Watch this spot - this time next year, I’ll be surprised if Kunle isn’t a central success story of the ESIF. Check out African Culture and Folklore to see what he is up to.
7. Energy Aware Technology Inc. - Something I have always thought would be useful around the house is a device to measure the consumption of specific activities around the home. Co-founders Lauren Kulokas and Janice Cheam showed me what I first thought was a type of iPhone - but it was in fact a wireless home energy consumption device (you can see Janice holding their PowerTab product in the picture below). What fascinated me about Energy Aware’s story is that it all began as a college business+technology project. They got first place for their entry, pursued the idea and are having incredible success. There are some great images of their green products on their website.

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8. HomeSavvi - An innovative, Web 2.0 way of helping homeowners maneuver their way through the stressful path of home remodeling using contractors. Home Savvi doesn’t help with from-scratch home building but for kitchen remodels to patios and window replacements, they seem to have a unique selling proposition.

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Last, but not least, I got to talk to the charming Misty Burrows of Sashuto Consulting who specialize in event management, seen below beside the invention from Tilting Motor Works, also present at the show. Misty kept the whole show on track from start to finish. Thank you, Misty for a flawless execution! We will see you again next year.

Thanks everyone.
See you all next year!
Liam Scanlan, Owner SiteLeads.net when he’s at work.
SEO services for small companies
Partner to Strategies International


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